We want to entertain economically

They are smart, sassy and determined. With fire in their bellies and stars in their eyes, the beautiful Dia Mirza, the suave Sahil Sangha and to the manor-born have set up their own film company-Born Free.
What next? “As young entrants in the capacity of producers in the Hindi film industry, it is our need/endeavour to build marketable and favourable equity amongst our peers and target audiences alike,” they say using the appropriate market jargon.But let’s not doubt their intentions at all.
When you meet Dia, Zayed and Sahil in their very fashionably appointed suburban office, with a wide-eyed crew, you realise that they are like a bunch of young army recruits, who have a different vision for their company. Says Zayed, the most talkative of the three, “We intend to pitch ourselves as a young, modest, honest and hardworking team that is here for the sheer love of films and we hope that the youth will identify with us and our efforts.’’
They will open their account with a romantic comedy and quickly follow it with another action comedy. Sahil will be at the helm of the first one for which the casting is in progress.
Dia, the balancing element between the two guys, thanks Sahara Motion Pictures for coming aboard Born Free’s first venture. “None of this would have happened without our mentor, Subrata Roy Sahara and Deepak Segal, the CEO of Sahara,’’ she says.
Sahil promises that from his side, he will deliver mainstream Bollywood cinema suited to a global palette. “Each of our films will have fresh ideas and execution,’’ promises Zayed. “We intend to treat the films in a slice-of-life way, whereby everyone watching it can identify with it. Our first script is brilliant, instant in its connectivity. It speaks of the triumph of love and it is reflective of the way the current generation feels.”
Dia wants their company to make films in a healthy environment; Sahil wants everyone on board from the marketing intern to the accountant, equally involved and Zayed wants the fundamental pitch of their movies to be pure entertainment. “Our films must have universal appeal, be economically viable and above all, be entertaining,’’ says Sahil.
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