TV stars shadow B'wood fashion

<div class="section1"><div class="Normal">MUMBAI: "No... not this one. It''s a pinkish Indo-western dress. Mallika wore it just last week on TV!" That''s 20-year old Nidhi trying to explain to a boutique owner what she''s looking for.<br /></div> <div align="left" style="position:relative; left: -2"><table cellspacing="0" cellpadding="2" align="left" border="1" width="18.2%"> <colgroup> <col width="100.0%" /> </colgroup> <tr valign="top"> <td width="100.0%" colspan="1" rowspan="1" style="" valign:="" top="" background-color:="" white=""> <div class="Normal"><img src="/photo/870622.cms" alt="/photo/870622.cms" border="0" /></div> </td> </tr> </table></div> <div class="Normal">TV stars are the new style icons people want to imbibe.Their dresses, their accessories — even the tiny nose ring — are all catching the fancy of people. Right from Rakshanda Khan''s formal wear to Gauri Pradhan''s simple and elegant kurtis; from Manish Malhotra''s stylish dressing to Apoorva Agnihotri''s dapper look; from Kamal Sidhu''s sexy outfits to Nikki Aneja''s chiffon sarees (even Sridevi''s kanjeevarams), the list is only getting longer. Clothing apart, it''s also chudiyaan, the bling bling earrings and bindis. <br /><br />Channels and show producers are paying attention to every aspect like never before with specialists appointed. <br />Jassi Jaisi Koi Nahin has tied up with designer Satya Paul. Other serials are tying up with top boutiques. Besides, production houses also have their own designers. <br /><br />Sometimes, it''s a collective effort as in the case of Astitva''s Dr Simran. "Initially, we got the sarees from a costume supplier," says producer Sangita Sinha. "But soon we started buying them travelling all over Mumbai. I have over 100 sarees for her today." <br /></div> <div align="right" style="position:relative; left: -2"><table cellspacing="0" cellpadding="2" align="right" border="1" width="18.2%"> <colgroup> <col width="100.0%" /> </colgroup> <tr valign="top"> <td width="100.0%" colspan="1" rowspan="1" style="" valign:="" top="" background-color:="" white=""> <div class="Normal"><img src="/photo/870623.cms" alt="/photo/870623.cms" border="0" /></div> </td> </tr> </table></div> <div class="Normal">Everything''s done keeping in mind the character or the nature of the show. Kamal Sidhu''s look in Dangerous on Zoom is sexy and glamourous. "Besides, when it''s popular faces like Kamaal Sidhu, people tend to focus on the appearance even more. They look at it and want to try it out," says the show''s fashion stylist Rishika Hegde. Not quite surprising then that Pooja Bedi''s outfits in Not Just Page Three on Zoom are getting appreciated. <br /><br />TV stars have scored over their big screen contemporaries. "With films, you tend to forget about it as soon as the film is over. But with TV, it''s instant bombardment," says Dheeraj Thakore, a chartered accountant, whose one grouse is that his wife is constantly pointing out to the jewellery on TV. "She wants to buy all of that! That''s proving too expensive," says Thakore. <br /><br />With vamps strutting their stuff, accessories is an integral part of all serials. Fashion stylist Nim Sood who looks after all Balaji serials says there''s a lot of thought going in to every thing right down to the toe ring. "A lot depends on the actor, how well he or she can carry off something," says Nim. <br /><br />Youngsters require more effort. "Fashion changes so fast. Besides, our youngsters have different bodies; some too tall, some short. We have to get them right fit keeping latest trends in mind." The stars themselves are particular, too. <br /></div> <div align="left" style="position:relative; left: -2"><table cellspacing="0" cellpadding="2" align="left" border="1" width="18.2%"> <colgroup> <col width="100.0%" /> </colgroup> <tr valign="top"> <td width="100.0%" colspan="1" rowspan="1" style="" valign:="" top="" background-color:="" white=""> <div class="Normal"><img src="/photo/870624.cms" alt="/photo/870624.cms" border="0" /></div> </td> </tr> </table></div> <div class="Normal">Sweta Keswani is quite happy to go around looking for the right outfit for her shows with the designer. Urvashi Dholakia aka Komolika enjoys shopping for her bindis herself. And if you thought styling for men was simpler compared to women, that''s not the case. It''s in fact more difficult, say designers. With men, the fittings have to be perfect. <br /><br />TV''s evolving big time. Compared to the scenario a few years ago, budgets are huge today. An outfit ranges anywhere between Rs 5000 to 15,000 and it gets really expensive if it''s for an occasion. But viewers are glad. Stories may drag, plastic surgeries may repeatedly happen, but outfits, accessories and hair colour will keep up with changing times. <br /><br /><script language="javascript">doweshowbellyad=0; </script><br /><br /> </div> </div>