This story is from May 20, 2011

The audience is smart: Prawaal Raman

Prawaal Raman, the director of the film “404: Error Not Found”, was recently in Delhi discussing his film, along with the cast and crew, and someone asked him if the unit was like “a happy family” on the sets.
The audience is smart: Prawaal Raman
Prawaal Raman, the director of the film “404: Error Not Found”, was recently in Delhi discussing his film, along with the cast and crew, and someone asked him if the unit was like “a happy family” on the sets.
Prawaal smiled and said it wasn’t, explaining,“Just like the equation between an actor and a director, the equationbetween a director and a producer is also very topsy-turvy. See, the realproblem comes when the director blows up the mind of the producer – withdifferent story ideas and concepts – which the producer doesn’tagree with. Fortunately, with this movie, there were nodisagreements. So, things were fine. But I’d be lying if I say ‘wewere a happy family on the sets’, because conflict is natural when peoplework together.”What Prawaal also finds is a zone of conflictis promotions. “Aaj kal, they discuss promotions first and the scriptlater!” he exclaimed. “But the audience is also very smart now. Themoment they see that they are being overfed with one particular subject, theyrealise that there must be something wrong with the film. An overdose ofpromotion even backfires at times, so one needs to be careful.”

author
About the AuthorDiksha Kamra

Diksha Kamra is a journalist at Delhi Times. She covers cinema, fashion, music and the Delhi nightlife. In her free time, she likes to dance, paint, and she also plays a few musical instruments.

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