‘Sweet success’ from Khatta Meetha!

A relatively low production cost helped the makers successfully distribute the film and thereby maximise the revenues. Packed with laughter and some light, emotional moments keeping in mind the storyline, Khatta Meetha highlights the current dismal situation of the municipal and construction dealings in India told through the life of a contractor, Sachin Tichkule, played by Akshay. Says Dhilin Mehta, MD, Shree Ashtavinayak Cine Vision Ltd, “The Priyadarshan–Akshay jodi and the interesting theme of the film make Khatta Meetha a complete entertainer. The positive buzz pre-release fetched us a very good price and we have already made very good returns on the project.” The film was madeconsidering the recession and was sold at a reasonable price. It is a win-winsituation for the producers and distributors. Trade guru Taran Adarsh adds,“In today’s times it is very important to adopt the ‘Live andLet Live’ policy. The strategy of making a film in a moderate budget andselling it for reasonable prices ensures safety for not just the producer butalso the distributors. Of course, all this is not possible if the actor actspricey and swallows a major chunk of the pie. In this case, Akshay andAshtavinayak deserve kudos for keeping the industry’s well-being andhealth in mind by keeping the economics in check and also creating a tremendousbuzz for the film.” Komal Nahata, the renowned trade analyst says,“With the budget being controlled, it looks like a winner for Akshay andShree Ashtavinayak Cine Vision.” Check out Akshay Kumar’s homepageFollow us on Twitter for more stories