'I don’t want to be spoken about all the time': Sobhita Dhulipala on choosing privacy over publicity

Sobhita Dhulipala is making her comeback to Telugu films with ‘Cheekatilo’ and talks about her journey, her choices, and why she likes to stay away from too much publicity in Bollywood. She has worked in many languages, and ‘Cheekatilo’ is her full return to Telugu cinema. Before this, she was seen in the bilingual film ‘Major’ in 2022, but her last full Telugu movie was ‘Goodachari’ in 2018. In the years between, she acted in many big films in different languages.

Sobhita Dhulipala reconnects with her Telugu roots

The actress shared that stepping back into authentic Telugu narratives felt instinctive, not planned. Speaking to Hindustan Times, “When she signed the project, she didn’t think too deeply about it since she is deeply connected to Telugu cinema as an audience and consumer. But when she started performing, the experience felt so effortless and smooth that she truly enjoyed it. Playing a podcaster meant using a lot of crisp vocabulary, so she felt relieved to speak this language, her mother tongue. Delivering those lines isn’t easy if you don’t know the language, and that’s why she enjoyed it so much,” she said.

Sobhita Dhulipala finds comfort performing in her mother tongue

She highlighted how using her mother tongue made her performance feel natural and comfortable, particularly for a character with heavy dialogue. Moving beyond her project selections, she also touched on the rising influence of PR strategies in entertainment. Lately, debates about actors’ public presence and marketing efforts have grown louder, with several facing backlash for what critics call over-the-top publicity moves.

Sobhita Dhulipala explains why she rejects constant publicity

Sobhita firmly stated that constant publicity doesn’t match her values or lifestyle. “Over the past few years, in brief pockets here and there, I’ve worked with a PR form, but I think for my personality or the kind of choices I’m keen on making for the kind of life I want to lead, I’ve decided that I’m not going to require this sort of amplification. I don’t want to be visible 24×7 or I don’t want to be spoken about all the time. That’s not my interest, I don’t find it useful for me," she said.

Sobhita Dhulipala says her choice is personal

She clarified that avoiding PR is her own preference, not a critique of industry peers. “I don’t work with PR, but maybe it works for someone else. There’s no fixed rule with this thing. You can only have your preferences and I think I have clarity about my own."

Sobhita Dhulipala reflects on managing publicity and perception

When asked if excessive publicity can backfire or misrepresent artists, Sobhita gave a reflective response. “I wish I had the answers for everything because there are so many things we figure along the way. Most of my projects were already counter culture in their own way and I am someone who does not come from the film world or even Mumbai. I came from Vizag and everything I learned on the go. I have arrived at an understanding of what I would like and what I wouldn’t like. What does work and doesn’t work for people, I don’t know. I only know for myself," she said.

Dhulipala, who hails from ‘Visakhapatnam’ and entered the industry without any film connections, shared that her journey has been guided by self-discovery and instinct rather than standard industry playbooks.Get the latest entertainment updates from the Times of India, along with the latest Hindi movies, upcoming Hindi movies in 2026 , and Telugu movies.”