This story is from November 17, 2003

Skin shows are in, now in style

After a brazen parade of naked flesh, Bollywood injects style and substance in upcoming films to sex up its baring act.
Skin shows are in, now in style
<div class="section1"><div class="Normal"><script language="javascript" src="Config?Configid=43376741"></script></div> <div align="left" style="position:relative; left: -2"><table cellspacing="0" cellpadding="2" align="left" border="1" width="77.5%"> <colgroup> <col width="100.0%" /> </colgroup> <tr valign="top"> <td width="100.0%" colspan="1" rowspan="1" style="" valign:="" top="" background-color:="" f3f3f3=""> <div class="Normal"><a href="javascript:popUp(&quot1;photopop?msid=288170&type=0&quot1;)"> <img border="0" align="left" src="/cms.dll/thumb?height=135&width=135&photoID=288170" hspace="12"" /></a></div> </td> </tr> <tr valign="top"> <td width="100.0%" colspan="1" rowspan="1" style="" valign:="" top="" background-color:="" f3f3f3=""> <div class="Normal">Click to enlarge</div> </td> </tr> </table></div> <div class="Normal">The tone for skin flicks was set as the year began, when Pooja Bhatt''s pant-till-you-drop <a href="http://www.thetimesofindia.online/cms.dll/articleshow?msid=36310270">Jism</a>, replete with heavy-duty breathing, became 2003''s big hit.
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<br /><br />The film was followed shortly by a clutch of equally amateurish adventures –- most notably, the kiss-and-tell tale (<a href="http://www.thetimesofindia.online/cms.dll/articleshow?msid=269796">Khwahish</a>) and some pop-porn (<span style="" font-style:="" italic="">Boom</span>). There''s more coming up, only this time, the producers are not shamelessly pedalling their goods as skin flicks. <br /><br />Opening this fortnight are producer Vashu Bhagnani''s <span style="" font-style:="" italic="">Out of Control</span>, boasting of a Baywatch star in the lead and Feroz Khan''s <span style="" font-style:="" italic="">Janasheen</span>, which seems to have Fardeen Khan and <a href="http://www.thetimesofindia.online/cms.dll/articleshow?msid=214948">Celina Jaitly</a> competing over who wears less clothes. <br /><br />Though <span style="" font-style:="" italic="">Janasheen </span>promos have Jaitly and Khan in their skimpiest best, the film boasts of action, romance and good music with the story revolving around motorbike racing. <br /><br /></div> </div><div class="section2"><div class="Normal">“Plenty of skin has always been a Feroz Khan trademark,� says Delhi film distributor Sanjay Mehta, pointing out Khan''s earlier trendsetters like <span style="" font-style:="" italic="">Dharmatma</span> and Apradh. “But the presence of a hot-looking heroine is only incidental, not the mainstay, in his films.�<br /><br />So it seems to be in <a href="http://www.thetimesofindia.online/cms.dll/articleshow?msid=286839">Out of Control</a>, in which Baywatch girl Brande Roderick, better known as Playboy Playmate, doesn''t just gyrate to an item number but plays the lead part. “Of course, you don''t expect her (Roderick) to wear a sari,� says trade expert Taran Adarsh. <br /><br />Producer Bhagnani is pitching <span style="" font-style:="" italic="">Out of Control </span>as a complete family film. “Brande''s character even prays in the Gurudwara and is a huge fan of Shah Rukh,� he says of the actress he chose over 60 Americans. <br /><br />He agrees sex sells, but only when woven well into the story. “They promoted <span style="" font-style:="" italic="">Khwahish </span>by highlighting the 17 kisses, but the film wasn''t only about that,� he says, adding the promotion backfired. <br /><br />In comparison, the new films seem to be in better control!</div> </div>
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