Shah Rukh Khan to feature in new video directed by son Aryan Khan

On Monday Shah Rukh Khan and Aryan Khan sent out a small teaser on Instagram to announce the arrival of their upcoming clothing brand, it is going to be a luxury streetwear brand. The ad features none other than SRK himself.




The teaser has a hand striking off the word timeless on a blackboard followed by a paintbrush falling on the floor and then showing just the eyes of Shah Rukh Khan, as the brand’s name gets introduced.




Announcing the arrival, Aryan wrote, “ABCDEFGHIJKLMNOPQRSTUVW_YZ X will be here in 24 hours…Follow @dyavol.x for exclusive content.” The complete video will be dropped on Tuesday. This is Aryan’s second business venture with his friends Leti Blagoeva and Bunty Singh, with whom he first launched a premium vodka brand.


Talking about his brand to a leading news channel Aryan had said he was thinking about an apparel brand which will come out in March and will be sold through limited edition capsule via their web store.


Besides this Aryan is also going to make his debut as a producer, writer and showrunner this year for a project that will be produced under Red Chillies banner.