Shah Rukh Khan, Anushka Sharma, Imtiaz Ali at the song launch of ‘Beech beech mein’ from ‘Jab Harry Met Sejal’

The makers of 'Jab Harry Met Sejal' are on an innovative marketing promotional spree, the recent being, the protagonists Shah Rukh Khan and Anushka Sharma going club-hopping in the city to release their new song titled, 'Beech beech mein'.

The duo, along with their director Imtiaz Ali and Shalmali Kholgade, was recently spotted at a pub in Mumbai for the song launch.

During a media interaction, when

Imtiaz

was asked how it was to work with SRK and Anushka, he said, “It was a pleasure to work with Shah Rukh and he is very energetic to work with. And I really admire and I'm fan of Anushka from her first film, so it was fun to work with her too.” He further added, “I'm very happy with the response that I'm getting from the audience, social media and people all around the country.”

Talking about the response he is receiving, SRK said, “I'm very happy with the response that I'm getting. We had done lots of hard work for the film.”

Anushka said, “I'm very happy with the response that I'm getting from the audience, media, social site and you guys.”