This story is from January 19, 2010

Sexy Ishqiya promo takes a chance!

The A-rated promo of Ishqiya is being screened in theatres with Chance pe Dance, which has a U certificate..
Sexy Ishqiya promo takes a chance!
Thetrailer of Ishqiya, which has a splattering of foul language and has an Acertficate, is being shown in many theatres along with Ken Ghosh's latest filmChance pe Dance, which has a U certificate.
The language hasmade movie going families cringe. Says a source, "Chance pe Dance draws a lot ofkids to the theatres. Naturally, their parents are very upset about them seeingpromos liberally peppered with abusive language.
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They may not have minded it ifthe trailer was the same which is being shown on television, because thatversion does not have cuss words."
Explaining why Ishqiya had twotrailers, one for theatres and the other for television, Censor Board RegionalOfficer Vinayak Azad said, "We can't have a promo with filthy language beingshown in the drawing rooms. We have a sense of responsibility."
Butcan action be taken for screening the less palatable trailer during Chance peDance? Azad said emphatically, "No theatre is supposed to show the theatricaltrailer of Ishqiya in a U or even a U/A movie. That trailer is permitted forscreening only in an A film. It's a complete violation of the act. The policecan take action."
However, Azad said that he is not sure if theproducers of Ishqiya (Vishal Bhardwaj and Shemaroo) or Chance pe Dance (UTV) canbe blamed for this. "Lekin theatres to definitely galat kar rahen hain agarIshqiya ka trailer Chance pe Dance mein dikha rahe hain."
Manoj Desai(of Gaiety-Galaxy), for one, claimed that he was in the dark about what versionof the trailer was being screened inside his theatres. He asked for time andcalled back to confirm the story, "Yes, we were showing the Ishqiya trailer withChance pe Dance. I was aware that we had the Ishqiya trailer, but I hadn't seenit. I didn't know that it contained such explicit material."
Desaipromised that he would pull it out with immediate effect. "I have told my staffto take it off at once."
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