After celebrating multiple National Cinema Days and Cinema Lover's Day, select cinemas are now celebrating Cinema Lover's Weekend. This weekend, select cinemas are offering low-priced tickets for the films currently running in cinemas.
Kamal Gianchandani,
Chief Business Planning & Strategy, PVR INOX Limited; CEO, PVR INOX Pictures Limited and President, Multiplex Association of India
says,"We were getting feedback from families that they get free only on the weekend for outings and hence we felt that we should experiment and see the reaction. and then decide the next step. The idea of this weekend came from a lot of people who couldn't come on a Friday."
"From Hollywood films like Deadpool, Wolverine, Borderlands, Born Pink, and It Ends With Us, to Hindi films like Ulajh, Kalki, Bad News, Kill, Auron Mein Kahan Dum Tha, Ghuspaithiya, and Aliya Basu Gayab Hai, there’s something for everyone to enjoy," says Gianchandani.
Moviegoers can watch any movie this weekend for Rs 199, regardless of the showtime or screen.
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