Saturday Night Fever hits filmdom

<div class="section1"><div class="Normal"><script language="javascript">doweshowbellyad=0; </script><br />Call it the Page 3 effect. Or just the economics of the whole set-up. But it’s a fact that Bollywood flicks these days have at least one song picturised inside a disco or a nightclub. <br /></div> <div align="left" style="position:relative; left: -2"><table cellspacing="0" cellpadding="2" align="left" border="1" width="77.5%"> <colgroup> <col width="100.0%" /> </colgroup> <tr valign="top"> <td width="100.0%" colspan="1" rowspan="1" style="" valign:="" top="" background-color:="" f3f3f3=""> <div class="Normal"><a href="javascript:popUp(&quot1;photopop?msid=354381&type=0&quot1;)"> <img border="0" align="left" src="/cms.dll/thumb?=100&width=100&photoID=354381" hspace="12"" /></a></div> </td> </tr> <tr valign="top"> <td width="100.0%" colspan="1" rowspan="1" style="" valign:="" top="" background-color:="" f3f3f3=""> <div class="Normal"><span style="" font-size:="">Click to enlarge</span></div> </td> </tr> </table></div> <div class="Normal">The strobe lights, the gyrating bodies and thumping beats all add up to create an ideal setting for that one <span style="" font-style:="" italic="">masala </span>number.<br /><br />Mostly it is the customary item number that gets picturised <a href="http://www.thetimesofindia.online/articleshow/351609.cms" target="_blank">in a disco</a>. Whether it’s a <span style="" font-style:="" italic="">Babuji Dheere Chalo</span> in <span style="" font-style:="" italic="">Dum </span>or an <span style="" font-style:="" italic="">Ishq Samundar</span> in <span style="" font-style:="" italic="">Kaante </span>or a <span style="" font-style:="" italic="">Sajna Ve Sajna </span>in the forthcoming <span style="" font-style:="" italic="">Chameli</span>, the setting is invariably a nightspot — pub, bar, club or disco. <br /><br />Then again, they may not necessarily be <a href="http://www.thetimesofindia.online/articleshow/44104894.cms" target="_blank">item numbers</a> all the time. Even a romantic song like <span style="" font-style:="" italic="">Rabba Rabba</span> in <span style="" font-style:="" italic="">Mujhe Kuch Kehna Hai </span>was shot inside a bustling disco. <br /><br />The current craze of the nation, It’s <span style="" font-style:="" italic="">The Time To Disco</span>, in <span style="" font-style:="" italic="">Kal Ho Naa Ho </span>features the three leading stars and no skimpily clad item girl either. There is also a blend between the two concepts. (<a href="/mailro/354319.cms" target="_blank">Do ''disco'' songs enhance a film''s prospects at the box-office?</a>) <br /><br />In Mani Shankar’s forthcoming <span style="" font-style:="" italic="">Rudraksh</span>, model Nigar Khan dances alongside Bipasha Basu in <span style="" font-style:="" italic="">Ishq Khudai</span>, again in a multicoloured lighting scheme, amidst swivelling bodies.<br /><br />Apart from the obvious influence of the disco culture on Hindi films, there is the added benefit of getting a ready location to shoot. You don’t need to set up elaborate sets for your song sequence —— you have established discos to house the <span style="" font-style:="" italic="">naach gaana</span>. <br /><br />Moreover, if you can make the disco song in your film popular, it would naturally find its way into the DJ’s song folders, further popularising the number. <br /></div> <div align="left" style="position:relative; left: 0"><table cellspacing="0" cellpadding="2" align="left" border="1" width="71.9%"> <colgroup> <col width="49.1%" /> <col width="50.4%" /> </colgroup> <tr valign="top"> <td width="100.0%" colspan="2" rowspan="1" style="" valign:="" top="" background-color:=""> <div class="Normal"><span style="" font-size:="" font-weight:="" bold="">PEOPLE WHO READ THIS STORY ALSO READ...</span></div> </td> </tr> <tr valign="top"> <td width="49.1%" colspan="1" rowspan="1" style="" valign:="" top="" background-color:="" e3f1ff=""> <div class="Normal"><a href="http://www.thetimesofindia.online/articleshow/352868.cms">Exploit BPO market: EU to India</a></div> </td> <td width="50.4%" colspan="1" rowspan="1" style="" valign:="" top="" background-color:="" e3f1ff=""> <div class="Normal"><img src="/photo/355333.cms" alt="/photo/355333.cms" border="0" /><span style="" font-size:=""> </span><a href="http://www.thetimesofindia.online/articleshow/354391.cms">Surgery ends Bhajji''s Aussie tour</a></div> </td> </tr> <tr valign="top"> <td width="49.1%" colspan="1" rowspan="1" style="" valign:="" top="" background-color:="" e3f1ff=""> <div class="Normal"><#img src="/photo/355333.cms" alt="/photo/355333.cms" border="0" /><span style="" font-size:=""> </span><a href="http://www.thetimesofindia.online/articleshow/352882.cms">Don''t gamble, if love fails you</a></div> </td> <td width="50.4%" colspan="1" rowspan="1" style="" valign:="" top="" background-color:="" e3f1ff=""> <div class="Normal"><#img src="/photo/355333.cms" alt="/photo/355333.cms" border="0" /><span style="" font-size:=""> </span><a href="http://www.thetimesofindia.online/articleshow/353245.cms">Study abroad, get NRI status</a></div> </td> </tr> </table></div> <div class="Normal"></div> </div>