In a time of promotional blitzkriegs, the makers of Samrat & Co wanted to ensure a fresh strategy for their detective thriller, something they felt justified the genre of the film. Consequently, they have conceptualised several creative products, including a few animation films which highlight the adventures of Samrat and his company.
READ: Music adds drama to 'Samrat & Co' In each film, Samrat will solve a case and the film’s cast, featuring
Rajeev Khandelwal, Madalsa Sharma and Gopal Datt, have dubbed for their animated avatars.
These animated films will also be part of the franchise.
The makers have made a conscious decision to visit only those television shows for promotion that complement the detective genre of their film. Says producer Kavita Barjatya, “We had to do something different as there are a lot of products in the market.” Adds director Kaushik Ghatak, “This is not just a film for me. It’s the world of Samrat, where he undertakes many adventures.
Listen to the songs of 'Samrat & Co' here Eventually, we will come up with comic books and video games too.” Samrat & Co, produced by Rajshri Productions, releases April 25.
WATCH: The trailer of 'Samrat & Co'