Priyanka scores over Uday

The film has Yash Raj scion Uday Chopra playing the consummate geek who adores the campus beauty, Priyanka Chopra from far.With the release just a few weeks away (January 8),there’s an air of panic at the production house. One of their regularactors says, “Pyaar Impossible was designed as a vehicle for Uday.However, with nerdy heroes not doing well, everyone feels that the timid actneeds to be toned down, but now it’s too late.”Yash Raj,who had earlier thought of weaving the promos around Uday’s nerd act, hasdecided that it is safer to play up Priyanka’s sexy avatar instead. Theyare now deflecting the marketing attention from his nerd act to focus onPriyanka’s campus bomb act. Even then there’s a problem becauseWhat’s Your Raashee? proved Priyanka can’t carry a film on hershoulders.”ncidentally, last year, Yash Raj’s Rab NeBana Di Jodi, where Shah Rukh Khan played a nerd was a huge box-office success.Aditya Chopra was so inspired by the film’s success that the brief he gaveat Yash Raj for 2009 was to go full-throttle with the saga of theunderdog.A source adds, “Pyaar Impossible is a litmus test forYRF. It was designed as a comeback vehicle for Uday. But then RaniMukerji’s nerdy act in men’s clothes in Dil Bole Hadippa bombed.However, it was the box-office outcome of Rocket Singh where Ranbir plays thenerd with relish that has stunned YRF the most.”Whenquestioned about the non-viability of the underdog, Pyaar Impossible directorJugal Hansraj says that he is sure that the failure of nerdy heroes in 2009 willnot adversely affect his film. “We have approached the character of thenerd in Pyaar Impossible realistically. Uday’s character has been depictedas a brilliant student at University who is socially challenged and has nofriends. He plays a nerd in a subtle manner even though this is a light-heartedromantic film.”