Priyanka Chopra’s all for positivity

Actress Priyanka Chopra recently extended her sense of goodwill to Rajnigandha Silver Pearls when she acted in a new commercial for the brand. The ad film is essentially Priyanka’s inner monologue, in which she criticises herself throughout. It concludes with a pleasant twist which shows that real goodness always shines through.
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“It’s great to be part of a campaign, which promotes such a positive message.The new campaign is a conversation that reminds us to believe in ourselves and let the goodness we have reflect in everything we do. I remember growing up eating elaichi and mishri, which is a familiar taste for me that’s there in the new Rajnigandha Silver Pearls. Flavours like elaichi and saffron are literally a breath of fresh air,” said Priyanka.
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Rajeev Jain, associate vice president, DS Group said, “The brand story is based on the tagline ‘Achchai ki ek alag chamak hoti hai’, which articulates the goodness of the product that is only enhanced by the shiny silver coating. The new Rajnigandha Silver Pearls campaign, with brand ambassador Priyanka Chopra, also weaves a story around the same theme reinforcing the message — let the goodness of your heart shine forth. Based on the success of the initial campaign and the growing product demand, this new campaign is being launched on TV, radio, cinemas, in BTL space and digitally.”
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