Ishkq in Paris hit the theatres today and director Prem Soni is all praises for actress and producer Preity Zinta. On being asked about Preity as a producer, Prem said, “Preity is very good as a producer. She believes in putting money wherever required. She knows film making in and out.”
“She has worked with top producers. She put all the abilities that she learnt in all those years in practice as a producer,” added Prem.
When about promotions and the investments done to promote a film, Prem claimed that it’s about promoting it the right way. “I have heard people spending tons of money on promoting films. Promotions are about spending the right way. People need to know when a film is releasing so that they can come to watch the film,” concluded Prem.