This story is from December 15, 2011

Perizaad's marketing fundas

The actress, who's all geared up for her second innings in the world of entertainment is all perked up about her ready to eat chicken venture too.
Perizaad's marketing fundas
The actress, who's all geared up for her second innings in the world of entertainment is all perked up about her ready to eat chicken venture too.
Perizaad Zorabian Irani was in her liveliest best when she was in Ahmedabad. Her play Dinner With Friends apart, the petite and pretty actress had another agenda quite clearly etched in her mind to make a pitch for her ready to eat chicken range.
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"I have just launched my ready to eat chicken range and now want to spread my brand to Ahmedabad too," says the actress.
Perizaad feels it is eating chicken that has let her shed weight and helped in getting back to shape. "After seven at night, I was advised not to consume any carbs. So I relied on chicken," says the actor adding, "My ready to cook chicken sausages are healthy and they taste yum. And after a hectic day's work, anyone can just defrost these and keep in the micro for couple of minutes and bingo the meal is almost there."
Known for her keen business acumen, Perizaad is leaving no stone unturned to make it a happening venture for sure. No prizes for guessing the brand name, folks it's of course Zorabian chicken!
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