This story is from February 29, 2024

Kiran Rao admits shamelessly using Aamir Khan's star power for 'Laapataa Ladies' promotion

Kiran Rao admits shamelessly using Aamir Khan's star power for 'Laapataa Ladies' promotion
Kiran Rao, director of 'Laapataa Ladies,' openly discussed her collaboration with Aamir Khan, admitting to leveraging his star power shamelessly to boost the performance of her smaller-scale films at the box office. In an interview with Bollywood Bubble, Rao emphasized her strategic use of Khan's fame to promote 'Laapataa Ladies,' which relies on every possible avenue to reach audiences due to its modest scale. The lead roles are played by Nitanshi Goel, Pratibha Ranta, Sparsh Shrivastava, Ravi Kishan, and Chhaya Kadam. Notably, the film was showcased at the Toronto International Film Festival last year, with its trailer featured alongside Siddharth Anand's 'Fighter,' starring Hrithik Roshan, Deepika Padukone, and Anil Kapoor. Co-produced by Jyoti Deshpande and based on an award-winning story by Biplab Goswami, 'Laapataa Ladies' is set for release on March 1.
Kiran Rao, the director of 'Laapataa Ladies,' openly discussed her dynamic with Aamir Khan. Rao admitted to the shameless use of Khan's star power to support the performance of her smaller-scale films at the box office.In an interview with Bollywood Bubble, Kiran Rao said that she is fully using Aamir Khan's fame. She uses his star power wherever she can, as they have a small film, and she needs to do everything she can to tell people. Rao accepted that she used Aamir Khan shamelessly.The lead roles in 'Laapataa Ladies' are portrayed by Nitanshi Goel, Pratibha Ranta, Sparsh Shrivastava, Ravi Kishan, and Chhaya Kadam. Notably, the film was showcased at the Toronto International Film Festival last year, and its trailer was featured alongside the theatrical releases of the Siddharth Anand-directed aerial action drama 'Fighter', which stars Hrithik Roshan, Deepika Padukone, and Anil Kapoor.'Laapataa Ladies' is co-produced by Jyoti Deshpande, with the script based on an award-winning story by Biplab Goswami. The film is set for release on March 1.
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