Shah Rukh Khan starrer Jab Tak Hai Jaan has beaten Son of Sardar at the box office. JTHJ has collected Rs Rs 86.73 and SOS has 71.23 in India. Trade analyst Taran Adarsh said, "this is the best Diwali every for the film industry. A business of Rs 200 cr in matter of just six days.’’ Before the release of the two films there were reports that the business of
SOS may take a beating due to less number of screens.
Adarsh said, "that didn’t really matter both the films has done good business at the box office.’’
Trade pundits also say that business at the box office has grown by 30 per cent vis-à-vis last Diwali. It is best time for the exhibitors. Operations head of Fun Cinemas Vishal Anand said, "Both the films combined have done approx 150cr business in just 6 days making it the fastest to reach the 150 cr magic mark. The ratio between the two films is 55-45 ratio for
JTHJ and
SOS respectively. "
Anand feels this trend is going get stronger in the future. He adds, "the next cotender to challenge this is only
Dabangg 2 in December. The 150 cr mark is two day near shut down of Maharashtra cinemas. The previous best was held by
Ek Tha Tiger and
3 Idiots.’’
(source for collection: Yashraj films and Ajay Devgn Films)