It's beautiful to protect our planet: Alia Bhatt

Alia Bhatt returns as the goodwill ambassador of ALT EFF. Under her production banner Eternal Sunshine Productions, which champions unique storytelling, Alia continues her unwavering support for sustainability and environmental awareness. Joining her in this mission is Richie Mehta, the celebrated filmmaker behind award-winning works, who also serves as a brand ambassador for the festival. Richie directed Poachers, which was produced under Alias production banner, a series that reflect the connection between humans and the environment.

ALT EFF, known for curating impactful films that shed light on critical environmental issues, has found a steadfast ally in Alia. Her production house Eternal Sunshine has previously produced Poachers, a gripping series that explores the intricate relationship between humanity and nature.

Alia said, “I am thrilled to announce that once again Eternal Sunshine Productions partnering with All Living Things Environmental Film Festival for its 2024 edition. This festival is truly special, it's a celebration of films that uplifts and showcase nature's resilience and reminds us how beautiful it is to protect our planet. It is an opportunity for all of us to see and feel the real impact of environmental change through powerful storytelling. With over 100 screenings across India Alt Eff brings together the most compelling stories about our climate, our planet and the future shaping together”.

Festival Director Kunal Khanna expressed his excitement about Alia’s continued association, stating, "Alia Bhatt is not just a remarkable artist but also a passionate advocate for the environment. With Alia and Richie Mehta as our ambassadors, ALT EFF is uniquely positioned to amplify the voices of filmmakers who seek to use impact film and storytelling to drive environmental action."

ALT EFF 2024 promises an engaging lineup of films, workshops, and panel discussions, fostering global dialogue on the most urgent environmental issues.