I don’t want to get into the Dirty Picture war: Pooja Bhatt

After a promo from “Jism 2” was granted an ‘A’ certificate by the Censor Board and deemed unfit for being aired on TV, Pooja Bhatt, the director of the movie, has decided to release it online.
On Tuesday, Pooja posted on a microblogging site, “First music promo for #Jism2 has been given an ‘A’ certificate. And this was what one could call a truly watered down version… So the deal is this – You can’t buy spots on TV for a promo with an 'A' certificate.Which basically means you can't publicize your music!… So will I pare down the promo of #Jism2 to appease the censors? Or release it on the internet & push forward a more sanitized song on TV?”
A while later, she went on to post – “Absolutely REFUSE to pare my scheduled trailer down to pander to an over cautious Censor board. Will release promo on the internet instead…” When contacted, Pooja put across her point rather succinctly, “Frankly, I don’t want to get into the “Dirty Picture” war (the screening of “Dirty Picture was disallowed on TV) with anybody.
Or even get into that trap of paring my songs with random clips from the movie that are acceptable to the mass audience. Please understand that in my film, all the songs also take the story forward. And let’s accept it, I have made a film for a particular audience and by messing up with my promo I will be doing a disservice to my core audience. Arrey, I must be the only idiot in the world to be asking for an 11 pm slot for my film and so, the solution I have found is to simply go on the internet to release the music there. And since we are taking a different route, so why not go the whole hog and release the complete uncensored version?”
Interestingly, while the 'A' certificate has upset Pooja's promo plans, she is positive that the strategy will work. “The song that we had earmarked for the TV promo was setting in motion the idea of the film, and so it was a crucial juncture which would have aroused people’s interest. But now that that is not working out, I will have to use another song for the eventual TV promo, which may not convey the exact idea. But I don’t want to disobey the diktat.”
Sense & Censorship
Filmmakers aren’t happy with censorship even for promos on TV
I had to face the same problem when I began promoting “Murder 2”. I had to really pare down my content for TV eventually. I also launched two promotion campaigns – one for TV and one for the internet, because the Censors wouldn’t allow me to put the unedited promos on TV. While filmmakers are pushing the bar and exploring new content and ideas, authorities are becoming stricter. – Mohit Suri
I am totally against such censorship. I mean, what about the other content on TV, they show all sorts of ads where a girl will give you a chocolate if she likes your phone and if I like it I will give you a condom!
Or look at all these reality shows where people are cussing and abusing all the while... Is anybody monitoring that? Or is all the monitoring left for films? Someone somewhere really needs to grow up! – Sudhir Mishra