'HanuMan's marketing director Varun Gupta on 'Adipurush's failure: Films with good intentions will only work

The mythological superhero film 'HanuMan', starring Teja Sajja in the lead role, enjoyed a strong start at the box office. While Prashanth Varma's film is being lauded by critics and audiences for its gripping plot, others are comparing it to Om Raut’s 'Adipurush'.
Film strategist Varun Gupta, who has marketed both these movies, opened up about the different approaches he took for 'HanuMan' after Adipurush's controversies.
In an interview with Zoom, Varun revealed that HanuMan’s marketing strategy was the opposite of 'Adipurush'. According to him, 'Adipurush' aimed to be the biggest Indian film based on an Indian epic, while 'HanuMan' was positioned as a small-budget film made with pure intentions, hoping for audience appreciation.
While addressing Adipurush's perceived failure and the success of 'HanuMan,' Varun stated that both films have given the message that only if it’s a good made and well-intentioned film people will watch. He added that even if it is on the biggest God of the country and is not made well, people would not watch it.
According to him, people come only for entertainment. If they came for emotions they would have taken 'Adipurush' to 5000 crores. He mentioned that they got offended by the film. He said people making films about religion with pure intention will never go wrong.
Varun also revealed that 'HanuMan' is the first film where they were confident, and started showing the film two days ahead of its release. He added that there have never been special screenings and media screenings for any South films because they never get ready on time.