Haasil bends the rules

<div class="section1"><div class="Normal"><img align="right" src="/photo/46404104.cms" alt="/photo/46404104.cms" border="0" />Small is beautiful. <span style="" font-style:="" italic="">Devdas</span> notwithstanding, the box office pundits seem to be in agreement with his old adage.<br /><br />The ratio of returns to resources invested seem to be getting better for the Davids versus the Goliaths.Take <span style="" font-style:="" italic="">Raaz</span> and <span style="" font-style:="" italic="">Tujhe Meri Kasam</span>, as examples. Both relatively smaller budget films and both revenue-earners.<br /><br />Everybody is upbeat about niche films now. <span style="" font-style:="" italic="">Take Bend It Like Beckham</span>, December 16, etc. Trade editor Taran Adarsh says: "All the films that have done well recently are films with very different subject matters. <span style="" font-style:="" italic="">Jism</span>, for example, did not have a run-of-the-mill storyline and it worked." <br /><br />Big star cast are also out. Director Vikram Bhatt explains this trend saying small films necessitate big ideas. With zero star power, the filmmaker is forced to use his creativity and maximise his limited resources.<br /><br /><span style="" font-style:="" italic="">Haasil</span> presenter Mr Jindal, also lay stresses on the right promotional platform. "I was keen on associating with Indiatimes and the Timesgroup. The group has brought a new vision to the marketing and promotions of the film world. I''m grateful for them supporting the film with its mighty muscle", he says.</div> </div>