Guess who Kay Kay Menon essays?

The new installment of the Vinay Pathak comic caper, Bheja Fry 2, will feature a certain buisness tycoon known for his flamboyant style albeit in the physical form of Kay Kay Menon.
Menon who has replaced Rajat Kapoor in the new film, portrays a character which is based on the flamboyant businessman.
He plays a rich business tycoon who has various businesses and encounters Vinay Pathak on a cruise.
When contacted Mukul Deora, the producer of the film said, "Kay Kay's character is named Ajit Talwar and he is completely opposite of Bharat Bhushan (Vinay's character).
I would say that Kay Kay's character is what anyone's perception of a rich famous guy would be."
The film is directed by Sagar Bellary and stars Vinay Pathak, Kay Kay Menon and Minisha Lamba.