Pune: Usha International Ltd
has announced an association with celebrity interior designer
Gauri Khan for its home decorative
lighting
brand
Tisva
.
As a part of this alliance, Tisva will soon roll out campaigns featuring Gauri Khan and an exclusive range of designer lights specially curated by her.
Speaking on the association, Gauri Khan said, 'This is the era for exclusive designing of living spaces. I have a passion for design and Tisva's range of lights offers the same warmth and exclusivity'.
On the development, Vikas Gandhi, vice president said 'Association with Gauri Khan will create a stronger brand connect with our customers and trade partners. The iconic interior designer truly represents sophistication in taste and lends an authentic and credible voice to the designer lighting category in the context of interior design".
Besides product innovation, the company aims to educate consumers about the many benefits of
LED lighting
, which is still in its nascent stage in India ' From power and cost savings for the consumer, to the 'green' benefits for the environment.