"Films such as Dunki play a crucial role in shaping our society," says Producer Mahaveer Jain

Producer Mahaveer Jain emphasized the pivotal role films play in shaping societal consciousness, highlighting the need for movies to leave a positive impact on viewers. Jain's reflections follow the profound influence of Rajkumar Hirani's 'Dunki,' which is getting good reviews, particularly with overseas audiences, owing to its heartwarming narrative.

Talking to the media, the producer stressed the powerful influence of cinema on the subconscious mind of audiences, drawing attention to the escalating crime index and mental health concerns, partially attributed to media consumption. Proposing a shift in defining a film's success, he urged measuring its impact on society, highlighting its significance beyond box office earnings.


"Films like 'Dunki,' '12th Fail,' and 'Uunchai' are pivotal in molding our society," Jain asserted. While acknowledging their commercial success, he lauded their greater triumph in instilling positive messages, getting positive reviews from the family audiences. He emphasized their emotional connection, transcending mere box office statistics, and highlighted their ability to guide society towards introspection and mental well-being.

Jain advocated for prioritizing films that inspire healthy entertainment, contributing to character-building and nation-building. While affirming creative freedom, he urged creators to prioritize content that fosters joy, love, and peace, aiming to uplift societal values.

'Dunki,' featuring an illustrious cast including Boman Irani, Taapsee Pannu, Vicky Kaushal, Vikram Kochhar, Anil Grover, and Shah Rukh Khan. The movie marks the third blockbuster hit of SRK after 'Jawan', and 'Pathaan' during the year 2023.