Devdas boosts West's fascination for gold

<div class="section1"><div class="Normal">Sanjay Leela Bhansali''s magnum opus <span style="" font-style:="" italic="">Devdas</span> has contributed to the West''s fascination for Indian gold. The traditionally gold-draped Aishwarya Rai and Madhuri Dixit in the film have caught the attention of the westerners, especially women.<br />There has been a reported growing trend of western designers incorporating Indian jewellery and design in their work.<br />Indian jewellery is the in thing among westerners currently. Antique temple jewellery to give the courtesan look has been inspired by Bhansali''s saga <span style="" font-style:="" italic="">Devdas</span> and is currently the hottest trend abroad. <br />After creating records at the box-office <span style="" font-style:="" italic="">Devdas</span> has proved to be India''s gold rush in the West! </div> </div>