Being the change in Indian cinema

The Indian film industry has gone through a metamorphosis in the last decade, with the creative and commercial dynamics undergoing a sea of change.
Leading from the front is UTV Motion Pictures, making cutting edge, coming-of-age films with a new breed of maverick filmmakers.
This film corporation has put forth incredible variety in pathbreaking cinema like Rang De Basanti, Dev.D, Udaan, No One Killed Jessica, Peepli [Live] and now Delhi Belly.What makes it more interesting is the fact that all these cult movies have performed phenomenally well at the box office.
Ducking conventional wisdom at every stage, the company has gone on to write on its slate names like RDB and Khosla Ka Ghosla in the same year. They brought the magnum opus Jodhaa Akbar, an epic historical in an age of romcoms; they produced A Wednesday, that touched a chord with the common man. Then there are others like Swades, Aamir, Fashion, Welcome to Sajjanpur, The Namesake, Kaminey, Oye Lucky! Lucky Oye!, Harishchandrachi Factory, Life in a Metro, Mumbai Meri Jaan, that have also come out of its stable.
Siddharth Roy Kapur, CEO, UTV Motion Pictures, says, “We have always believed in backing the vision of film makers we believe in, despite sometimes going against the rules of what is considered commercially viable cinema. A great story told with conviction and ability cannot go wrong. It is this instinct that has helped us to consistently back movies that shatter stereotypes. Whenever the audience sees the UTV logo, they know they will get to see something fresh, new and path-breaking.’’
Rajkumar Gupta, director of Aamir and NOKJ says, “My association with UTV for Aamir and No One Killed Jessica has been amazing. As producers, they have given guys like me an opportunity to tell our stories exactly the way we want to. More importantly, they have provided us with a solid distribution platform, ensuring our stories reach a larger audience.’’
Karan Johar adds, “We’ve collaborated with them on four films and it has been an extremely positive and satisfying experience. At Dharma Productions, we believe strongly in the personal touch, and I am glad that UTV exercises the same ethos in their dealings. They are the leading studio of India and I hope the force is always with them.’’
Vikramaditya Motwane, director of Udaan, feels that the company mixes their slate of films very well, “Not only do they back big commercial films, they also put their money and marketing weight behind quality cinema. Over the years, they have created a brand that has now become synonymous with entertaining and engaging films that will stand the test of time.’’
With such lavish praise coming its way, UTV is licking its lips like the cat that has got the cream. The cream of Bollywood, that is!