Yana Gupta, one of the most sought-after item number dancers in Bollywood, appeared in an ad recently against the cruelty to sloth bears who are used for entertainment.
BEAUTY FOR THE BEAST: The Czech beauty took up the cause of raising awareness about the cruelty on sloth bears by appearing in an ad campaign. (TOI Photo) MUMBAI: Czech model Yana Gupta, who has now made India her home and is one of the most sought after item number dancers in Bollywood, appeared in an ad recently to raise awareness of the cruelty to sloth bears, used for entertainment.
Clad in a black leather outfit and her hands bound in chains, the sexy item girl of Hindi films posed next to the tagline "Bears Are Not Item Numbers." Shot by well known photographer Atul Kasbekar the ad is yet another initiative of People for the Ethical Treatment of Animals to stop cruelty to animals.
Dancing bears are a common sight in India. Ropes are forced through one year old cubs noses (sans painkillers). A group of people hold the cub down while a red-hot needle is forced through the squealing animal's nose. A rope is then shoved into the piercing, which usually becomes infected. The wounds never heal and often become infested with maggots. When the ropes attached to the traumatised bears are tugged, the animals lift their legs and "dance."
Male cubs are castrated with a razor at a very young age, again without anesthesia or antibiotics. The animals' canine teeth are also knocked out with a metal rod when they are just a year old. Bears are trained through a regime of pain and starvation, and they rarely survive for more than eight years, which is a third of their natural life expectancy. Under the 1972 Indian Wildlife Protection Act, it is illegal to capture and trade bears in India - a law blatantly flouted in India, as bears can still be seen on the streets of India, dancing for up to 12 hours a day. As a result of this act sloth bears could soon become extinct.