The makers of '
Chaar Sahibzaade
' Rise Of
Banda Singh Bahadur
' are going the hi-tech way for the promotions. The team is using
Augmented Reality
(AR) and Virtual Reality (VR) to help cinegoers enter the world of Banda Singh, the legendary warrior who embodied the spirit of Shri Guru Gobind Singhji's teachings.
The producers have installed VR screens at theaters, where viewers can join Banda's army to defeat the enemy.
Shilpa Shetty Kundra,who played the game with some children on a reality show, is all praises for it. The actress, who loved the first outing, is gunning for the sequel as well.
Besides using AR as a marketing strategy, the film's makers have tied up with a digital app, which allows fans to take a selfie with Banda Singh Bahadur.
Director Harry Baweja says, 'It's important that our youth too understand the story of this brave warrior. The idea is to reach out to our youngsters through some unique initiatives and get them to relive his inspirational journey. By using cool apps like AR and VR, we wanted to add a fun element.'
'Chaar Sahibzaade ' Rise Of Banda Singh Bahadur', produced by
Eros International
and
Baweja Movies
, releases on November 11.
Listen to 'Chaar Sahibzaade' songs on Gaana.com
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