Anushka Sharma, who turned producer with '
NH10
', says that the idea behind getting into
production
was to create good cinema. She also adds that she and her brother Karnesh wanted to make movies which have not been done before.
'I would watch films like 'Frances Ha' and 'The Squid and the Whale', and wonder why we weren't making these beautiful, slice-of-life movies. Then I thought: why am I not doing it? I love the work that goes into making a movie and creating a different world. It is a wholesome experience. After I turned producer, people asked me, 'Why are you taking up production? You are still so young and doing well.' Just because an actress decides to make movies, do people assume that her career is not going well? I thought people would perceive this move differently and see that a girl is trying to do things differently ' being ambitious and taking risks,' the actress, who is now working on her second home production titled '
Phillauri
', was quoted as saying in a report.
Producing films is a great learning experience for Anushka as she feels that one learns a lot about the craft of filmmaking and what all goes into making a film. 'Setting up a project is very difficult ' you have to get the right people together and pitch to studios, and when one is trying to sell a different idea, it might not be received well. People in the industry have the habit of sticking to formulaic movies that have proven to be a success,' Anushka reportedly said.
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