Anurag Kashyap will serve recipe at dhabas for the film promotions

Anurag Kashyap will serve recipe at dhabas for the upcoming film Luv Shuv Tey Chicken Khurana 's promotions
Filmmakers are always trying innovative strategies to grab eyeballs and generate some buzz about their film. Anurag Kashyap, creative produced too has come up with his latest quirky idea. For his next production,called "Luv Shuv Tey Chicken Khurana", Anurag's planned a delicious campaign.
The filmmaker, along with the cast and debutant director Samir Sharma, will travel to various dhabas (roadside eateries) in Mumbai, Delhi and two cities in Punjab -Chandigarh and Ludhiana -and serve free food to customers. The plan is to serve Chicken Khurana, which is basically a chicken dish with a secret ingredient created for the film. The promotion will be on for two hours on a first-come-first-served basis. It's a first of its kind food based movie in Indian cinema. Excited about the prospect, Anurag says, "It is a mad, quirky film which revolves around food. Many people will get fed in the process of the promotions and my team and I will personally have to join a gym post its release, which is November 2."
Starring Kunal Kapoor and Huma Qureshi, the film is a funny story about a Punjabi family - the Khuranas. They run a dhaba and take pride in their food, especially the family recipe of Chicken Khurana. But unfortunately, it gets lost when the patriarch, played by Vinod Nagpal, loses his memory and with that the secret recipe too. The family looks for a copy of the recipe and also tries to cook it in various permutations and combinations to get the exact taste.