Alia Bhatt, Sreeleela, Amitabh Bachchan, Farah Khan come together for an ad, give fans Om Shanti Om vibes: 'Pure madness'

A new star-studded advertisement has taken the internet by storm, bringing together Bollywood heavyweights like Amitabh Bachchan, Alia Bhatt, Mahesh Bhatt, Farah Khan, and Sreeleela. Packed with glitz, cameos, and nostalgia, the ad instantly reminded fans of the iconic 'Deewangi Deewangi' sequence from Farah Khan’s Om Shanti Om.

One of the most star-packed campaigns

On Saturday, an e-commerce platform unveiled its new sale campaign video, and it is nothing short of a spectacle. Featuring 11 celebrities, the ad stands out as one of the most star-studded campaigns in recent times.


The ad opens with child actor Arista Mehta showing off her shopping before heading to a glitzy party with friends. On her way, she steps into a lift where Alia Bhatt joins, followed by Amitabh Bachchan. Noticing they all have the same phone cover, Arista jokes, 'AB, AB – 2AB,' leaving the two stars in laughter.

Inside the glittering party

The trio enters a grand party where Mahesh Bhatt greets them. Inside, Jannat Zubair and Sakshi Shivdasani wonder if Arista is a star kid, while comedian Bassi serves food. Arista then finds Yashraj Mukhate on the DJ console as Sreeleela dances, and soon joins in, drawing Amitabh and Alia to the floor as well. Farah Khan jokes, “Is this a party or a dance competition?” to which Dilip responds, “Whatever it is, you can come to Mumbai.” The ad wraps up with Alia driving Arista away in her luxury car.

Fans react with excitement

As soon as the ad made its way onto social media, likes and comments poured in from all sides. While one user wrote, 'Pure madness. Too good, guy', another one added, 'This ad stole my heart. AB plus AB'. A fan also commented, 'Love when brands forget about budgets'.

The ad drew comparisons to the iconic Deewangi Deewangi song from Farah Khan’s Om Shanti Om (2007), which brought together Bollywood legends like Dharmendra, Salman Khan, Juhi Chawla, Rani Mukerji, Kajol, and several others alongside Shah Rukh Khan.