This story is from February 11, 2014

Abhishek Bachchan supports a social cause

The Global Network for Neglected Tropical Diseases today named Abhishek Bachchan as its first official END7 campaign ambassador in India.
Abhishek Bachchan supports a social cause
The Global Network for Neglected Tropical Diseases (Global Network) today named Abhishek Bachchan, Bollywood superstar and international humanitarian, as its first official END7 campaign ambassador in India to help raise awareness of neglected tropical diseases (NTDs). Mr. Bachchan joins the END7 campaign at a crucial time, with India at the tipping point of achieving control and elimination of five NTDs affecting 500 million people by 2020.
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“India represents 35 percent of the total global burden for NTDs, causing massive suffering among our poorest citizens. As a parent, I am deeply moved by the devastating toll of NTDs on children, and I want to ensure that no Indian child has to suffer needlessly,” said Mr. Bachchan. “I am proud to serve as the END7 campaign’s ambassador in India and hope that others will join me in ridding our country of these preventable diseases.”
Abhishek Bachchan will play a key role in drawing attention to NTDs as an achievable health priority for India, educating the public about the impact of NTDs and the importance of complying with free NTD treatment programs, while also encouraging national and state level policymakers to continue making the cost-effective investment in NTD programs.
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About the Author
Renuka Vyavahare

A lipstick obsessed compulsive shopper, Renuka is not spaced out when watching a good film or a good game. A film critic for The Times of India and entertainment/sports writer for Bombay Times, she likes everything British, especially Tom Hiddleston.

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