Aamir will promote film only at night

When it comes to Aamir Khan, expect unique marketing strategies each time his film is up for release.
This time, Aamir has decided to promote his film Talaash only at night. In the film, the night almost plays a character and most parts have thus been shot from 11pm to 4am.
Talaash shows the underbelly of Mumbai and has been shot in and around Grant Road, Parsi Colony in Dadar, Madh Fort and Kamatipura.Also, Aamir’s character, Inspector Shekhawat, is a night owl, who cannot sleep and is glued to investigating the case on his hands.