Aamir makes the buzz cut

Bollywood’s perfectionist Khan is a perfectionist in every way, even when it comes to the marketing of his films, no Lagaan be imposed on Aamir Khan’s innovative promotional tactics.
This versatile actor does whatever his Dil Chahta Hai, and the audience can’t help but say All Izz Well! Aamir is incontestably the best in the film industry at promoting his movies.
His strategies go beyond the regular multi-city interview tours, and are often as entertaining as the films themselves, creating a never-before buzz about his release that year. It’s a trend that Aamir’s set over the past three years, as he became more open to public interaction. When he’s out promoting his movies, you might walk past a Banarasi babu in Banaras, asking for directions, only to find out later it was Aamir! You might see a strange man bump into you in the ladies’ washroom, and come to know later it was him. You might see auto rickshaws with the sticker ‘Capacity: 3 Idiots’ doing the rounds. You might find the streets full of men with the Ghajini buzz cut, and the hairdresser might be the actor himself! Talk of connecting with the audience, this maverick actor does more – after going snip snip snip with their hair, he even loves to play hide and seek with them.
Here’s how Aamir has kept buzzin’....
It all began when Aamir came to the city, to meet students at the Modern School, to promote Taare Zameen Par. A year later, he probably thought there are more interesting ways to buzz. So he sets up a shop in Bengali Market, unpacks his own razor, and turns barber for a day, to give Ghajini haircuts to Dilliwallahs. He gives a makeover not only to teenagers and kids, but to hairdressers as well. And what happens when the haircut becomes a rage among school kids, and the school authorities impose a ban? Well, Aamir is in the news either way!
And this time, Aamir’s disappeared, in what he’s calling an Alternative Reality Game’ (ARG), a promotional strategy for 3 Idiots. He’s begun to surface in small towns and villages in India, and before he does, each time, he’ll leave a clue to his next location, which the public has to guess. He’s made an ‘Aamir Goes Missing’ promotional video too which also features wife Kiran, and has been shot in his own house.
Is this what you call Andaz Apna Apna, Aamir?
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