Aamir Khan EXPOSES reality of corporate bookings; calls it 'short-term' and 'pointless': 'Majboori hoti hai...'

Aamir Khan is not just an actor but also a director and producer, and he has now spoken openly about one of Bollywood’s biggest open secrets, the use of corporate bookings to boost box office numbers. While many films are promoted as massive hits, the 'Lagaan' actor insists that he has always stayed honest about his own projects.

During a chat with trade expert Komal Nahta on his show ‘Game Changers: The Producer Series’, Aamir Khan called the practice “pointless” and explained why lying about a film’s performance is harmful in the long run.

Aamir Khan highlights honesty in box office numbers

The 'Dangal' actor explained that when his films are released, he insists on sharing the exact figures without changing them. “Jab humari film release hoti hai aur uske figures aate hain, jo figures aate hain mein exactly woh deta hun aur meri team ko bolta hun ke koi wrong figure nahi jayega. So in business, I feel it is very silly to lie. (When our film releases and the figures come in, I give the exact figures and tell my team not to release any wrong figures. So in business, I feel it is very silly to lie)," Aamir said.

Aamir Khan avoids blaming others for practices

When Komal Nahta pointed out that 90% of people in the business choose corporate bookings, the '3 Idiots' actor refused to criticise anyone by name.

Aamir Khan responded, “Har admi ki apni majboori hoti hai…. Jhooth toh nahi bolna chaiyeh… Insaani fitrat hai ke yaar meine film banai, mera business hai, main kyun bolun ke nahi chal raha hai... Logon ko lage ke bahut superhit hogaya toh log mujh mein zyada invest karenge (Every person has their own limitations… One should not lie… It is human nature to think that I have made a film, it is my business, so why would I say it is not doing well? If people believe it has become a huge success, they will invest more in me)."

Aamir Khan calls corporate booking a short-term trick

Khan admitted that inflating numbers might work for a short time, but sooner or later the truth comes out.

The ‘PK’ actor continued, “But I feel these are short term… Ultimately the truth comes out. Public ko ek baar ya do baar aap bewakoof bana sakte ho, but industry ke logun ko nahi bana sakte… Industry ko sabko pata chal jata hai ke actually kya ho raha hai. According to me, it is pointless but a lot of people do it…They try to create perception. (You can fool the public once or twice, but you cannot fool the people in the industry… Everyone in the industry finds out what is actually happening)."

Aamir Khan on the work front

Recently, Aamir starred in ‘Sitaare Zameen Par’. In the film, Khan played a basketball coach, who is tasked with training a group of adults with intellectual disabilities. Directed by R. S. Prasanna, as per Sacnilk, it earned Rs 267.34 crore worldwide. Apart from this, Aamir also made a special appearance in Rajinikanth’s film ‘Coolie’.