A Marathi news channel to launch tonight

Priyanka Chopra and Sajid-Wajid will attend the launch of news channel Jai Maharashtra tonight, along with prominent politicians and other high-profile guests at a suburban Mumbai hotel. The channel is targetting the new-age, upmarket Marathi audience.
Called Jai Maharashtra, this channel is one among the 10 channels planned by business conglomerate Sahana Group, which has its business interest spread in areas as diverse as retail, infrastructure development and media.
Chairman and Managing Director of the Sahana Group of Companies, Sudhakar M Shetty says, “There has been a phenomenal change in the way regional media is perceived in today’s times. It is as impactful as the mainstream media and sometimes surpasses it when it comes to connecting with the aspirations and challenges of a regional audience. The coming of our channel will set new standards for regional news media viewers.”
Composer duo Sajid-Wajid believe that this channel is going to strike a chord not only in the state but across the country. Says Priyanka, “This channel promises to be the biggest platform for the Marathi voice and I wish them all the best.”