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This story is from March 11, 2009
Weekly Box-Office Report: Audience in theatres? Dhoondte Reh Jaoge'
All 3 releases of this week didn't have a decent opening at the box-office. Hope next week brings some respite.
Despite strong promotions and decent direction, Big Films horror flick 13 B did not open to good response. One can't really blame the horror genre since more recently horror films like Phoonk, 1920 and Raaz have done reasonably well. It's got more to do with the exam period where the film lost on a major target audience ' the youth. The Tamil version of the same film had comparatively much better collections since Madhavan enjoys a huge fan-following down south.
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UTV seemed to have little expectations from its own product Dhoondte Reh Jaoge which wasn't as strongly promoted as expected from the banner, which has marketed even its small films to good extent. Moreover with its outright slapstick approach, the film clearly had no audience.
Sushmita Sen's long-delayed Karma and Holi was rejected from day one. The scene doesn't seem to get better for any of this week's releases despite the Holi holidays on Tuesday and Wednesday. People prefer playing Holi over visiting cinemahalls on Holi-days.
The coming week has 3 releases. Anurag Kashyap's Gulaal is a strong political drama on Rajasthan's Rajput rajniti. With strong performances, rustic musical score and Anurag's brooding direction, the film should find its own audience who are interested in dark and different cinema. Though the film was one of Anurag's initial attempts, thankfully it doesn't look dated.
Indian Films Little Zizou is the directorial debut of writer Sooni Taraporevala who had scripted films like Salaam Bombay and Mississippi Masala. This comedy film about a little boy's aspirations to meet Zinedine Zidane set around the Parsi backdrop looks interesting and should find its audience at the multiplex.
The third release Jai Veeru seems to be a complete masala affair with Fardeen Khan and Kunal Khemu playing friends turned foes.
Film: 13 B
Position: 1
Director: Vikram K Kumar
Cast: R Madhavan, Neetu Chandra, Deepak Dobriyal
Upside: New approach to horror with contemporary gadgetry, spooky story, technically sound, Madhavan's performance
Downside: Unnecessary songs, stretched second half
Running Week: 1
Trade Comments: Openedto collections as low as 10-15%. The collections slightly improved on Saturday and Sunday but slumped again on Monday. The Tamil version of the film has much better collections with around 60% opening.
Indiatimes Rating: *** ' (Read Review)
Film: Dhoondte Reh Jaoge
Position: 2
Director: Umesh Shukla
Cast: Paresh Rawal, Sonu Sood, Kunal Khemu, Soha Ali Khan
Upside: Some funny moments
Downside: Slapstick comedy, ineffective performances
Running Week: 1
Trade Comments: The weakest opening fora UTV film in the past one year, Dhoondte Reh Jaoge had 10-15% opening, which doesn't seem to get any better.
Indiatimes Rating: * ' (Read Review)
Film: Delhi-6
Position: 3
Director: Rakeysh Omprakash Mehra
Cast: Abhishek Bachchan, Sonam Kapoor, Om Puri, Waheeda Rehman, Atul Kulkarni
Upside: Good performances by character artists, Rahman's melodious music
Downside: Abhishek underutilized, Sonam wasted, no chemistry between couple, muddled-up narrative, preachy pre-climax, lame climax.
Running Week: 3
Box-Office Verdict: Flop
Indiatimes Rating: ** (Read Review)
Film: Dev.D
Position: 4
Director: Anurag Kashyup
Cast: Abhay Deol, Mahie Gill, Kalki
Upside: Smart contemporary adaptation in a new setting, good performances by cast, brilliant music, new outlook to Devdas character
Downside: Drags in second half, end could have been more convincing, could have been simpler at instances
Running Week: 5
Box-Office Verdict: Average
Indiatimes Rating: ***
Film: Billu
Position: 5
Director: Priyadarshan
Cast: Irrfan Khan, Lara Dutta, Shah Rukh Khan
Upside: Emotional climax
Downside: Flat storyline without many twists or turns, stretched plot, too many item number intrusions, loud comedy
Running Week: 4
Box-Office Verdict: Flop
Indiatimes Rating: ** (Read Review)
End of Article
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