Shahid Kapoor and Kriti Sanon's romantic comedy Teri Baaton Mein Aisa Uljha Jiya witnessed an impressive spike in box office collections on Wednesday. The movie marked surge of 80-85 per cent on Valentine's Day from the previous day's earnings.
According to Sacnilk, Teri Baaton Mein Aisa Uljha Jiya is set to rake in Rs 6.75 crore nett, surpassing the expectations. A special promotional 'Buy One Get One offer' catered to Valentine's Day audiences, allowing couples to avail discounts and helping the film finds more footfalls.
With this remarkable boost, Teri Baaton Mein Aisa Uljha Jiya has collected a total of Rs 41.35 crore at the box office in the domestic market. The promotional offer is expected to be continued on Thursday, which will eventually sustain audience interest. However, a drop in collections is anticipated.
Teri Baaton Mein Aisa Uljha Jiya features Shahid in the role of Aryan, an engineer who decides to marry a robot, named Sifra, played by Kriti. The movie also stars veteran actors Dharmendra and Dimple Kapadia. The film, written and directed by first-time filmmakers Amit Joshi and Aradhana Sah, released on Friday.