This story is from June 14, 2011

Slow start for Shaitan, 6 films next week

With urban-centric youth being the target audience for both ���Shaitan��� and ���X-Men: First Class���, viewers preferred the already popular franchise of X-Men.
Slow start for Shaitan, 6 films next week
With urban-centric youth being the target audience for both ���Shaitan��� and ���X-Men: First Class���, viewers preferred the already popular franchise of X-Men.
Anurag Kashyap���spresentation Shaitan, despite being the only prominent release of the week, had a major setback because of the Hollywood flick X-Men: First Class. This was another of those weeks when the Hollywood flick almost outshined the Bollywood.
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With urban-centric youth being the target audience for both the films, there was a clear clash and viewers preferred the already popular franchise of X-Men. This despite the fact that Shaitan was a well-made film and was received very positively by the critics as well!
Shaitan collected around Rs 3.4 crores in its opening weekend while Fox Star Studios have revealed figures that X-Men: First Class has collected a record-breaking figure of Rs 10.02 crores. Its dubbed versions in Hindi, Tamil and Telugu have added to the collections.
The other Hindi release of the week Subhash Ghai���s Love Express went almost unnoticed with no hype surrounding its release. Also Ghai���s combo-deal to watch the film with his other production Cycle Kick went kaput due to some legal issues. So he could release only one film. Cycle Kick releases this week and has as bleak chances as Love Express because of the lack of awareness about its existence.
This Friday sees a mad-rush of releases at the box-office with as many as six small films clashing and almost committing mass-suicide, in a way. Kay Kay Menon starrer Bhindi Baazaar Inc seems strong on content and has managed to keep itself in news (despite the delay in release) thanks to its planted controversies. Always Kabhi Kabhi doesn���t look as hot as it should have been considering it���s a Shah Rukh Khan production. It needs to be seen whether Vinay Pathak���s
Bheja Fry 2 can gain the same cult status that the prequel got in 2007.
Aftab Shivdasani starrer Bin Bulaaye Baraati comes from nowhere and seems to be going nowhere. And other than Cycle Kick, there is one more film titled My Husband���s Wife (dubbed in Hindi as Mere Pati Ki Patni) which tries to play on sensationalism but alas a futile attempt.
So as they say.... may the best film win!
Top 5 Films this Week
Film: Ready
Position: 1
Director: Anees Bazmee
Cast: Salman Khan, Asin, Paresh Rawal, Mahesh Manjrekar
Upside: Mass appeal in Salman Khan and music
Downside: Loud comedy, ham performances, silly dialogues, seems too long
Running Week: 2
Box-Office Verdict: Superhit
Film: Shaitan
Position: 2
Director: Bejoy Nambiar
Cast: Rajeev Khandelwal, Kalki Koechlin, Gulshan Devaiya, Shiv Pandit
Upside: Gripping plot, good performances, slickly directed, technically brilliant
Downside: Some loose ends in second half
Running Week: 1
Trade Comments: Above average
Film: Pyaar Ka Punchnama
Position: 3
Director: Luv Ranjan
Cast: Divyendu, Kartik, Raayo, Nushrat, Ishita, Sonalli
Upside: Good humour, decent performances
Downside: Slackens in second half
Running Week: 4
Box-Office Verdict: Above average
Film: Haunted (3D)
Position: 4
Director: Vikram Bhatt
Cast: Makaakshay Chakravarthy, Tia Bajpai, Arif Zakaria, Achint Kaur
Upside: Good 3D work, some scary moments, time-travel in plot, good music and cinematography
Downside: Clich��d horror gimmicks, conventional horror story, wooden performances
Running Week: 6
Box-Office Verdict: Hit
Film: Ragini MMS
Position: 5
Director: Pawan Kriplani
Cast: Raj Kumar Yadav, Kainaz Motivala
Upside: Some spooky moments, technically slick, decent performances by lead pair
Downside: Confusing climax
Running Week: 5
Box-Office Verdict: Hit
End of Article
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