'Parched' box office: The film falls flat despite good reviews

The hard-hitting film '

Parched

', which garnered wonderful reviews, however failed to draw the audiences to the movie theatres. The film collected only Rs 10 lakh on the day of its release. Directed by Leena Yadav and produced by Ajay Devgn, 'Parched' features Tannishtha Chatterjee, Radhika Apte and Surveen Chawla as the lead protagonists who break through the shackles of customs and society to breathe free.

However, with positive word of mouth and the success of similar film 'Pink', Parched' may improve during the weekend.


(Source: Boxofficeindia.com)