Kyaa Super Kool Hai Hum: Popular among college crowd and youth

The adult comedy 'Kyaa Super Kool Hai Hum' has opened to a huge response with early estimates of the opening weekend being around Rs 22 crores.
The adult comedy Kyaa Super Kool Hai Hum had unprecedented response on Day 1 (Friday) at the domestic box office with occupancy in the range of 60-70%. College crowd and youth seem to have enjoyed the sex-comedy.The comic sequel released widely on 1421 screens and withstanding Ramadan collected an enormous Rs. 7.12 Cr (Net) on Friday, placing it among the top 10 openers of the year. The business only showed escalation over the weekend. The opening weekend collections is Rs 23.06 crores (Daywise break-up: Fri ��� 7.12 Cr, Sat ��� 7.03 Cr, Sun ��� 8.91 Cr.), making it the highest ever Ramadan opening.
Tanuj Garg, CEO - Balaji Motion Pictures remarked, "The huge opening of Kyaa Super Kool Hain Hum re-endorses our ability and strength at creating product intrigue and excitement through innovative marketing and aggressive distribution." The film's satellite and audio rights have been pre-sold. The thunderous response to the film has resulted in an addition of screens on Saturday.
The other two offbeat releases of the week - Aalaap and Harud left without a trace.
The coming week sees the release of Pooja Bhatt's much-spoken about film Jism 2 that marks the debut of adult film star Sunny Leone. That happens to be the biggest bet of the week. The other releases include - the animated mythological drama Krishna Aur Kans, Yeh Jo Mohabbat Hai (coming from Shakti Samanta's descendants), From Sydney With Love (coming from Pramod Chakravarthy's descendants)
Top Hindi Films this Week
Film: Kyaa Super Kool Hai Hum
Position: 1
Director: Sachin Yardi
Cast: Riteish Deshmukh, Tusshar Kapoor, Sarah Jane Dias, Neha Sharma
Upside: High on humour, Riteish Deshmukh's comic timing, good music
Downside: No sane storyline
Running Week: 1
Trade Comments: The film opened to occupancy in the range of 60-70% on Friday with college crowd and youth thronging the theatres. The first day collection was as good as Rs 7.12 crore. The business only showed escalation over the weekend. The opening weekend collections is Rs 23.06 crores (Daywise break-up: Fri ��� 7.12 Cr, Sat ��� 7.03 Cr, Sun ��� 8.91 Cr.), making it the highest ever Ramadan opening.
Film: Cocktail
Position: 2
Director: Homi Adajania
Cast: Saif Ali Khan, Deepika Padukone, Diana Penty
Upside: Decent performances, good humour, lighthearted and refreshing treatment
Downside: Conventional love triangle plot, predictable climax, second half drags
Running Week: 3
Trade Comments: Hit
Film: Bol Bachchan
Position: 3
Director: Rohit Shetty
Cast: Ajay Devgn, Abhishek Bachchan, Prachi Desai, Asin
Upside: Lighthearted film, some good funny moments, passable performances
Downside: Occasional overdose of formula
Running Week: 4
Trade Comments: Reached Rs 100 crore mark. Hit
Film: Gangs of Wasseypur
Position: 4
Director: Anurag Kashyup
Cast: Manoj Bajpayee, Tigmanshu Dhulia, Nawazuddin Siddique, Richa Chadda
Upside: Brilliant performances by entire cast, Anurag Kashyup's smart direction and storytelling, good music, entertainment value
Downside: Abrupt and inconclusive end for a sequel
Running Week: 6
Box-Office Verdict: Hit
Film: Ferrari Ki Sawari
Position: 5
Director: Rajesh Mapuskar
Cast: Sharman Joshi, Boman Irani, Ritvik Sahore
Upside: Simple and well-told story, good performances, entire Ferrari angle in the story
Downside: Convenient end
Running Week: 7
Box Office Verdict: Hit