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This story is from November 12, 2008
BO: EMI might not recover investment
Film: Golmaal Returns
Position: 1
Director: Rohit Shetty
Cast: Ajay Devgan, Arshad Warsi, Tusshar Kapoor, Shreyas Talpade, Kareena Kapoor
Upside: Some good spoofs, Shreyas and Tusshar���������s timing
Downside: Forced gags, Kareena Kapoor wasted, Arshad Warsi underused, lame dailogues
Running Week: 2
Box-Office Verdict: Hit
Indiatimes Rating: ** 1/2
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Film: Fashion
Position: 2
Director: Madhur Bhandarkar
Cast: Priyanka Chopra, Kangana Ranaut, Mughda Godse
Upside: Good performances by the female trio, interesting screenplay, optimistic end
Downside: Outlook on fashion world restricted to ramp shows, prolonged end
Running Week: 2
Box-Office Verdict: Hit
Indiatimes Rating: ***
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Film: Heroes
Position: 3
Director: Samir Karnik
Cast: Salman Khan, Preity Zinta, Sunny Deol, Sohail Khan, Vatsal Sheth
Upside: Good story-telling pattern, interesting element of unread army letters, no jingoism, no war-scene, good performances by Preity Zinta and Salman Khan
Downside: Lousy start with striptease song, female cast of Riya Sen ��������� Amrita Arora ��������� Hrishitaa Bhatt absolutely avoidable, uninspiring music
Running Week: 3
Box-Office Verdict: Average to Above Average
Indiatimes Rating: ***
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Film: EMI
Position: 4
Director: Saurabh Kabra
Cast: Sanjay Dutt, Urmila Matondkar, Arjun Rampal, Ashish Chaudhary
Upside: Interesting theme esp.
Downside: Ludicrous culmination in second half, unnecessary and ineffective scenes, lackluster performances
Running Week: 1
Trade Comments: Started on a very poor note with 15-20% collections over the weekend. The competition was strong, not from any Hindi film, but Daniel Craig���������s Quantum of Solace which opened to good audience.
Indiatimes Rating: * 1/2
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Film: Ek Vivaah Aisa Bhi
Position: 5
Director: Kaushik Ghatak
Cast: Eisha Koppikhar, Sonu Sood
Upside: Caters to the family audience who indulge in tearjerkers.
Downside: Standard Barjatya marriage video-cassette template, too many songs, melodramatic performances. Outdated setup, music and treatment.
Running Week: 1
Trade Comments: Barjatyas released the film only on 5 screens across Mumbai city. In an age when even average movies are released with several prints so that it could break even or recover costs in the opening weekend, this restricted release by Barjatyas is detrimental for the film. Moreover with the film not garnering extremely positive response like Rajshri���������s Hum Aapke Hai Kaun, even releasing it on more screens in coming weeks won���������t help enhance the collections much.
Indiatimes Rating: **
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