Exclusive! Poojan Shah: Very difficult to produce amazing compositions and music videos when the Gujarati industry has inferior artists

Poojan Shah

is one of the rising directors and music composers in the Gujarati film industry. Besides making a name for himself in the music world, he has also shown his keen eye for detail when he directed the 'Yaar Na Badlaay' music video. The Gujarat based music composer is ready to take over the soundwaves with his upcoming romantic track 'Mane Khabar Che'.

In an exclusive conversation with ETimes Poojan spilled the beans about his next project. Sharing details about his new song and the challenges of being an independent record label, Poojan said, "For me, there is no primary focus, other than the music itself. As an independent record label, it’s very difficult to produce amazing compositions with mind-blasting visuals and stories which can strengthen the audio as well as the artist. Especially where the Gujarati industry has inferior artists in comparison to other regional industries. After multiple back-and-forths, the song is finally ready to go and all thanks to my close friend

Akash Shukla

."

This track also marks the first time that the star is bringing a song he not only composed and directed but also wrote the lyrics. The song features stars like

Anupriya Parmar

and Akash Pandya in the lead pair and the vocals are given by Harsh Shah.

Coming back to the song, it is slated to release on 30th November on social media channels.

'Mane Khabar Che' promises to tell a beautiful love story by showcasing the understanding nature of the couple with emphasises on trust and friendship.