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Exclusive! Keval Shah: Now every singer wants to be a YouTuber

Keval Shah is a singer from the Gujarati music industry who excel... Read More
Keval Shah is a

singer

from the Gujarati music industry who excels in the art. His work has been appreciated not only by his fans and followers but by contemporary artists as well. The singer had last crooned ‘Kahi De’ and ‘Taari Yaad’ to name a few. Recently, Keval found his first old cassette which had many collections. Talking about this, the singer shares his thoughts on the evolution of singers in the music industry with ETimes.

Keval Shah says, "I am from cassette generation, I still listen to it. I was very excited when I found my first cassette wherein there is a collection of cover songs by me. I have grown up listening to cassettes and CDs playing songs of the 60s and 70s era, and I am a big fan of 90s music as well."

Furthermore, he says: "Now every singer wants to be a

YouTuber

. Earlier credit was given to singers who used their original voice accompanied by instruments, in the last decade, however, this concept had become almost obsolete. Now, more autotune and electronic music is used to transform the feel of a track. The audience is also appreciating this trend and therefore the amalgamation of voice and electronic music has given rise to a new era in the Gujarati music industry.


On his work front, the young singer is prepping for his next untitled songs and once again he will make sure he sings with all the passion.
About the Author

Vaishali Rathod

Pursuing Mass Communication in Journalism, I joined on March 18, ... Read More

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