The digital medium has opened up a whole new dimension for musicians to reach out to their audience as it gives the artists complete freedom to put out the kind of music they believe in. And a number of singers are making the most of this platform to connect to their fans through singles and music videos. And Gujarati singer
Aishwarya Majmudar
is one such musician who feels that digital platforms have helped her put out music that she believes in and provide her fans with a lot more than what she can through traditional mediums.
She says, "I am a big fan of digital media, it not only gives a musician the freedom to experiment with music, it also is an amazing way to connect with people. You can put anything that is close to you and make your fans happy. I recently released a Gujarati single
Mogal Madi
and it got a tremendous response from the music lovers. It crossed a million views in no time. This kind of response gives us motivation to put forward better music and keep working hard, just the kind of push you need as a musician."
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