There’s a huge audience abroad for Gujarati films: Abhishek Jain

In 2014, director Abhishek Jain took a step forward when he decided to release his film

Bey Yaar

in three cities in Australia (Melbourne, Sydney and Brisbane). That was the time when

Dhollywood

was still struggling to capture the local market. But that move surely paved the way for many filmmakers who followed suit soon after. In the years to come, other films like Bas Ek Chance, Hu Tu Tu Tu,

Wrong Side Raju

, Bhanwar, Roll No 56, Love Ni Bhavai, Sharato Lagu, Natsamrat, Gujjubhai Most Wanted, Kachindo and Chaal Jeevi Laiye were released in various cities in countries like the US, Canada, UK, Australia and New Zealand.
In recent times, the awareness and craze for regional cinema has increased manifold. Abhishek Jain, who had travelled to Russia for the screening of his film Bey Yaar, shares, “There is a huge Gujarati community across the world, and it only seems logical to release

Gujarati films

there. Now, even the international audience is opening up to Indian films, especially regional cinema that is more earthy and authentic in storytelling and treatment.”