Hariprasad Chaurasia, Hariharan, Roop Kumar Rathod, Javed Ali launch Rajeev Mahavir Sur Music

A star-studded musical evening marked the India launch of SUR Music, the Los Angeles-based original music label co-founded by international music composer Rajeev Mahavir and US-based creative producer Suvarna Pappu. The event brought together some of India’s most revered names in music and cinema, including Padma Vibhushan Pt Hariprasad Chaurasia, Padma Shri Hariharan, Javed Ali, Roop Kumar Rathod, filmmaker Rumy Jafry, and Hon Minister Shri Ashish Shelar, who came together to inaugurate the label with applause and admiration.

SUR Music’s debut track, Mohabbat Teri, sets the tone for the label’s soulful journey. Composed by Rajeev Mahavir and rendered by the legendary Padma Shri A Hariharan, the romantic ghazal blends timeless emotion with modern world music textures. The track also introduces Sohini Dey, a promising young voice poised to redefine the future of Indian music.

Rooted in the ethos of “Passionately Original”, SUR Music aims to be a global platform for heartfelt, meaningful compositions. The event also spotlighted the driving force behind the label — its creative directors: Sandip Mahavir, Kaushal Mahavir, Sameer Mahavir, Yash Mahavir, Malhar Mahavir, Vaishnavi Mahavir, and Jahnavi Mahavir — representing 11 generations of the Jaipur Gharana and the enduring legacy of Pt K. Mahavir.

Headquartered in Los Angeles and expanding rapidly in India, it is positioned to build artistic bridges between Bollywood and Hollywood, offering cinematic soundscapes that resonate across borders and generations.