This story is from March 28, 2008

Footwear for comfort

India’s third exclusive Hush Puppies outlet opens in Ahmedabad.
Footwear for comfort
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Femina Miss India Universe 2007 - Puja Gupta with Hitendra, Senior Vice-President Bata India, Enricotonolli and Marcelo Vilagran, MD, Bata India at the launch. (TOI Photo)In the era of specialty and lifestyle stores, more is not enough. But if the world���s first casual shoe brand launches their third exclusive outlet at the Iskon Mega Mall after Hyderabad and Gurgaon, then it���s a treat for every brand conscious shopaholic in town.
With an exciting range of soft and comfortable footwear, the shop had Femina Miss India Universe 2007 Puja Gupta launching the Hush Puppies store along with Marcelo Vilagran, MD, Bata India.
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Commenting on the launch, Vilagran, who also celebrated his birthday on the launch said, ���We always look forward to comfortable fashion. Women are our most important customers because they are exclusive shoppers who will buy and splurge for comfort and style.��� Distinguished by its Basset Hound icon, Hush Puppies was the first footwear company to design casual shoes, signaling the beginning of today���s relaxed style. On offer are a range of international and classic designs in Hush Puppies for men and women who really enjoy the casual and chic style statement.
Puja Gupta, who was on her first visit to the city chose to endorse the brand because she feels, that the brand enjoys immense popularity and is affordable across the globe. ���I think along with style, it���s more about comfort. Hush Puppies brand is really true to that.���
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