Sanjay Singh at launch of Fenesta Building Systems' Fenesta Signature Studio at Noida’s TGIP

Fenesta Building Systems, and a division of DCM Shriram Ltd, recently launched the Fenesta Signature Studio at Noida’s TGIP recently.
The event saw guests, which included employees of the organisation and architects, taking a tour of the studio, while the hosts explained the window models. While inaugurating their first studio in the country, Ajay S Shriram, chairman and senior managing director, and Vikram S Shriram, vice chairman and managing director, DCM Shriram Ltd, told us, “The signature studio is a premium interior lifestyle store. With this studio, we have introduced the concept of feel-before-you-buy doors and windows, for the first time in the NCR region. We are giving customers an opportunity to order doors and windows that suit the temperature and climate of our country.”
Susmita Nag, the marketing head, said, “Fenesta Building Systems is India’s largest windows company and a division of DCM Shriram Ltd. It is expanding its retail reach in the country by launching its flagship owned Signature Studio at The Great India Place Mall, Noida, and will be expanding its network to other cities including Mumbai, Ahmedabad, Chennai, Hyderabad, Kolkata and Pune in the next two months.”
Alex Murphy, president and business head, Fenesta Building Systems, said, “When you buy a car, you go for a test drive, touch it, feel it and then you decide whether it’s the one for you or not. But, when it comes to building a home, we don’t have an option to do the same. So, in order to make the whole visualizing experience a reality, we’ve opened the studio. A right window in the right place can transform homes. We can help you out if you like a particular door or window in our studio but don’t know how it will look in your house. You can bring a picture of your house and we will give a presentation on how it will fit into the house. It gives a good idea of customisation of designs and colours and you can pick unique design concepts.”
Sanjay Singh, director, Arcop, was also present at the launch.